![]() In the same vein, having your own team logo will provide others with a point of recognition and help you stand out from the crowd. Quick, think of a fast food chain that you like! Chances are, you remembered their logo effortlessly. That’s because these companies have spent considerable amounts of money and time on their marketing to make themselves recognizable. Many people who go to a foreign country end up visiting at least one familiar fast food restaurant. After all, every professional team has one.Įven if you are not actually in the pro leagues, communicating like you are will make you look like a force to be reckoned with to both players, opponents and sponsors.Īnd that can never be a bad thing. However, your emblem is not just for communicating team spirit to the inside but also an image of professionalism to the outside.Ī well-designed team logo shows commitment and that you take yourself seriously. Not bad for a little picture, right? It Makes You Look Professional It can give people a sense belonging and unity, and thus create loyalty and support. Like a country’s flag, the team logo can evoke many powerful emotions. ![]() Instead, it is key identity piece for players, club members and fans alike. If you have ever listened to the song “Three lions on a shirt” or heard French fans chant “Allez les bleus”, you will know that teams are more than their name.Ī team logo doesn’t just exist to appear in league tables or be printed on merchandise. It turns out that a team logo is more than just a “nice thing to have”. Why Your Sports Team Needs a Logoīefore we start making one, it bears the question why create a sports team logo in the first place.ĭo you actually need one? Isn’t it just a gimmick? After all, your team name should be enough, right? We will talk about why you even need a logo, how it aids your team and then go through the steps of designing one.Īre you as excited as we are? Then let’s get down to business. To help you with this important part of team identity, below we have put together a step-by-step process you can use to come up with your own. Knowing how to create a sports team logo is a tall order, especially for non-designers. That’s one of the reasons why we make it very easy in our themes and plugins to change your website colors to your team colors. They are two of the most important elements of team identity. Any sports fans worth their salt can recognize their team’s colors and logo from far away.
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